Policies · last updated 22 October 2026
Terms & Conditions
The simple version first: be kind, pay for what you order, and know that Diya is a companion, not a doctor.
Template, for the owner to review. This page is a starting draft written for Alive Rituals. Please fill every [to fill] item and have it checked by a qualified professional before payments go live.
1. Who we are
This website, aliverituals.com, is run by [to fill: registered business name and legal form, e.g. proprietorship / LLP / Pvt Ltd], [to fill: registered address] ("Alive Rituals", "we", "us"). GSTIN: [to fill: GSTIN, if registered]. By using the site or placing an order, you agree to these terms.
2. Using the site
You must be 18 or older to buy from us, or use the site with the involvement of a parent or guardian. Please don't misuse the site, try to break it, or use it for anything unlawful.
3. What we sell
We sell guided ritual kits (such as FOCUS, a 21-day guided ritual box), monthly ritual kits through the Ritual Club, and digital experiences such as Diya Premium. Product photos are representative; small variations in colour, wax and paper are part of a handmade, small-batch product.
4. Not medical or mental-health care
Alive Rituals makes wellness products. Our rituals, books, cards and our companion Diya are not therapy, counselling, diagnosis or treatment, and are not a substitute for a qualified professional. Diya is a scripted (and, in future, AI-assisted) companion and can get things wrong. If you are in danger or thinking about ending your life, call 112 or Tele-MANAS on 14416 / 1-800-891-4416 (free, 24×7).
5. Prices and payment
All prices are in Indian Rupees (₹) and include applicable taxes unless stated. Shipping charges, if any, are shown before you pay. Payments are processed by our payment partner [to fill: payment gateway, e.g. Razorpay / Cashfree]; we never see or store your full card or UPI details. We may correct obvious pricing errors and will offer you a full refund if we can't honour an order.
6. Pre-orders
Founding Edition and other pre-orders are paid in advance and made in small batches. We will tell you the expected dispatch window before you pay and keep you updated by email. You can cancel a pre-order for a full refund any time before it is dispatched.
7. Memberships and subscriptions
Ritual Club and Diya Premium renew automatically at the end of each billing period (monthly, prepaid 3 or 6 months, or yearly, as you choose) until you cancel. You can cancel anytime before your next billing date and you won't be charged again. We will remind you before an annual or prepaid plan renews. If we change a membership price, we will tell you at least 14 days in advance and the new price applies only from your next billing period. See our Refund & Cancellation Policy.
8. Your content and our content
The words, designs, illustrations, audio and the Alive Rituals name and logo belong to us. Please don't copy or resell them. Anything you write in the quiz, journal or to Diya stays yours.
9. Liability
We take care in everything we make, but to the extent the law allows, our total liability for any order is limited to the amount you paid for it. Please follow the candle safety instructions included in every box: never leave a burning candle unattended, and keep it away from children, pets and anything flammable. Nothing here limits your rights under the Consumer Protection Act, 2019.
10. Governing law
These terms are governed by the laws of India. Courts at [to fill: city, state] have jurisdiction, subject to your rights as a consumer.
11. Changes and contact
We may update these terms; the date above shows the latest version. Questions? Write to us via our Contact page.